Every organization has a different set of analytics & optimisation needs and different areas of optimisation require different solutions and have different levels of complexity, so these packages are fully customizable and flexible. They are based on hours worked, so we can break down every activity for you so you understand not only costs, but the efforts involved in completing the activities.
We mainly work with Google technologies (GMP & GCP) & R programming (RMarkdown, Quatro, & Shiny). So a basic package may include setting up & configuring a GA4 property, as well as GTM & BigQuery configuration. Deeper data analysis may include a Shiny app and/or an RMarkdown/Quatro document sourced from reproducible code.
Basic Package
(Estimated cost: $4K/one-time – Based on 40 hrs work)
Data Collection Review/Set-up
Review of current data collection methods and storage. Facilitation of data collection set-up and storage if not configured or needs adjustment/augmentation. This may mean working with IT to facilitate proper collection, storage and retrieval in platforms and databases.
Search Engine Marketing Review/Set-up
Review of current Google Ads, Bing, Facebook, etc. set-up and strategy. Review of data collection & storage. Initial optimization of campaigns, ad groups, ads, etc. based on media strategy.
KPI/Goals Strategy & Set-up
Deciding on business KPIs can be confusing and difficult. Properly collecting and storing them can be challenging as well. It is vital when leveraging data to improve business that KPIs are visible and mapped to the goals of the business. We will help the organization to complete this step.
Dashboard Creation
Once KPI/Goals are decided on, collected and stored properly, they must be communicated throughout the organization. Creating a dashboard that can be easily viewed and understood is important to the success of using a data-driven methodology. We will create a dashboard that will include the KPI/Goals and key contributors to these numbers.
Pro Package
(Estimated cost: Basic Package + $3K/mo. – Based on 30 hrs work per month)
A/B Test Analysis
You may already be using a platform to perform your A/B tests, but do you understand how it decides a winner and what that means? It is always best practice to calculate the statistics separately from the platform and to look beyond the goal of the A/B test, to understand if/how other KPI/Goals may have been impacted. We can help you determine what to test and how to set it up correctly for a successful A/B test as well as a comprehensive report of test results.
Ongoing Search Engine Marketing Management
Regularly review and update campaigns/ad groups/ads/keywords for targeted optimization strategy. Statistics-driven updates based on overall performance, taking into account the customer journey, goals, landing pages, ROI, CTR and conversion rate.
Monthly Data Analysis
Beyond a simple dashboard, detailed, ongoing analysis can provide insights beyond the basic numbers. Opportunities can be uncovered through digging into the data, identifying trends, and understanding the impact of various campaigns. From these monthly analysis you will gain a better and more detailed understanding of your business on an ongoing basis from which to act.
Stats Package
(Estimated cost: Pro Package + $3.5K/mo. – Based on 35 hrs work per month)
Data Modeling
Modeling data allows prediction and correlation of data variables. This can be important in understanding a customer’s lifetime value, prediction of future revenues, the level of product awareness, multi-channel analysis, and many more answers to business questions that are hard to answer through data analysis alone. As a monthly engagement, we’ll help lay out a plan to model data that makes the greatest measurable impact on the organization.
Some of the deeper analysis that can be done through modeling (standard statistics/Machine Learning):
- Customer Behavior Analysis & Clustering
- Creation of Lookalike Models
- Marketing Engagement
- Product Visibility & Analysis
- LTV
- Customer Segmentation
- Affinity Analysis
- Marketing Efficiency
- Demographic/Psychographic Analysis
- Revenue Forecasting
- Media Predictive Models
Custom Analytics Apps
For modeling and deeper analysis, a custom app may be more appropriate than a simple dashboard creation. This may also be the case if more sophisticated interactive graphs are required from a given analysis/model. Analytics apps are designed to be deployed relatively easily, with the focus remaining on the analysis/modeling.
Additional Costs & Fees
One-time Deep Data Analysis
(Estimated cost: $3.5K – Based on 35 hrs work)
Sometimes you just need a single deep dive into your data beyond anything currently provided. A one-time deep data analysis can provide you insights into a given dataset that can be leveraged in your business.
Custom Analytics App
(Estimated cost: $3K – Based on 30 hrs work)
Either you are not getting what you want from your dashboard, you have models you would like to see in production or there is a separate dataset that you would like to build some customized interactive graphing on top of. A custom analytics app can achieve that goal.
Analytics App Hosting
(Estimated cost: 3 months free | $99 – Based on shinyapp.io billing)
An analytics app may only need to be up for a couple months. In that case, it can be hosted for free, then removed. However, for apps that are designed to be up for the foreseeable future, it is in the interest of all to set up your own hosting account, which we will do for you, with most only needing a $99/mo. billing account (charges may vary).