Leverage Your Digital Data
Platforms can help to store, organize and display data, but they cannot analyze the data for you and tell you what the insights are or how to act on them. Often to fully leverage digital data, one needs to move beyond the platform. People are still needed in order to get the most from the data.
How organizations do that can take many forms. At the highest level, there is the choice of using internal or external human resources. Internally, business managers and marketers may be burdened with trying to understand and analyze the data through the use of platforms and then communicate findings to the rest of the organization. This is suboptimal since analysis is generally not the specialization of business managers and marketers. Their abilities to analyze data is limited to what a given platform can provide. Given their lack of analytics abilities, they will likely miss insights and opportunities.
Analytics – Internal or External?
A more advanced organization may build their own internal Digital Analytics team. If done correctly, this can be a great way to leverage data to make business decisions. The size of the team can start small and grow as the level of analytics maturity increases.
Another option is to partner with an external expert. A good way to incorporate an external Digital Analytics partner is to first have an understanding of the importance of data in your organization and your own analytics maturity. Are you currently collecting the right data, in the right way? Are you driving the right people, at the right time, to your site? Are you able to A/B test (your emails, websites, media, etc.)? How able are you to act on data-driven insights? Having an external partner with digital analytics expertise that understands these challenges and is willing to work with you through them is imperative for successful Digital Analytics.
As an external partner, to facilitate your organization’s Digital Analytics journey forward, we have developed Digital Analytics packages to get you started. These packages are based on the knowledge that has come from 20 years of data and analytics work.
Every organization has a different set of Digital Analytics needs and different areas of analysis require different solutions and have different levels of complexity, so our packages are fully customizable and flexible. They are based on hours worked, so we can break down every activity for you so you understand not only costs, but the efforts involved in completing the activities. The bottom line is that we want to help you succeed.